Aditya Birla Capital’s Path to Lending Glory
In the high-octane world of Indian Non-Banking Financial Companies (NBFCs), one namehas long been the North Star: Bajaj Finance. From smartphones to personal loans, theirThe retail-first model is often seen as the only blueprint for success. However, Aditya BirlaCapital (ABC) is currently rewriting that script. A Contrarian DNAWhile competitors fight over the individual consumer, ABC…
